Abstract We investigate the coupled evolution of heterogeneous strain, crystallinity, and stress fields in natural rubber (NR) sheets containing a circular hole during uniaxial stretching, with a focus on how strain-induced crystallization (SIC) influences local stress concentration at structural discontinuities. By high-resolution digital image correlation, an empirical strain-crystallinity relationship and a hyperelasticity analysis firmly grounded in stress–strain data obtained under diverse deformation modes, we quantitatvely map the spatial distributions of strain, SIC, and stress in the extreme vicinity (≈0.2 mm) of the defect. Local strain concentration at the lateral hole edges triggers pronounced SIC, resulting in strong stiffening and a...